Nokia at MWC 2013 show their weapons in the fight against competitors - cheap smartphones

According to Reuters, referring to the words of informants within the company Nokia, the Finnish manufacturer is going to present at the Mobile World Congress (MWC) 2013 in Barcelona, ​​cheap cell phones and smartphones. It is assumed that these new products will help Nokia to reflect the growing pressure of competition from Chinese companies in the initial segment of the market.

These new models will be an indication that Nokia broadens the focus after two years of focusing on trying to keep up with Apple and Samsung in the segment of expensive smartphones.

Simple models in the performance of Nokia will be made to compete with the products of Huawei and ZTE.Among the new products, prepared for MWC 2013, is representative of the range of low-cost Lumia, running Windows Phone 8.

Specific data, such as information about the price of these devices yet (shown in the illustration presented in December Lumia 505 model ).

Nokia, the once indisputably lead the industry in recent years has lost its position under the pressure of competition.

Lumia smartphones are the last rate Nokia: their success will mean that the company can still claim to be a significant part of the market, failing to leave behind not only the leadership of Nokia, but the company itself. In any case it will be an answer to the question has been correctly selected two years ago, a policy of strategic cooperation with Microsoft and the rejection of its own operating system Symbian .

Most devices Lumia worth more than $ 200, and the flagship Lumia 920 ( review of Nokia Lumia 920 ) in Europeis worth more than 600 euros . At the same time, the average selling price of Nokia mobile phone in 2012 was equal to 31 euros (in 2011 - 35 euros).

Despite the efforts of the company, its share of the smartphone market in the third quarter of last year was less than 4% .

In the fourth quarter, Nokia has sold just 4.4 million smartphones Lumia . According to analysts, the source of which leads to convince investors that the chosen strategy is working, Nokia need to increase the quarterly sales of at least twice.

Source: Reuters