In an effort to meet product shipment plans for 2012, motherboard manufacturers to significantly increase supply in November and December. At the same time, market demand does not increase, so the level of inventory in the channel, the source said, "exceeded healthy levels." Now motherboard manufacturers have dramatically reduced purchase orders for components and production boards in ODM.
Thus, the company Asustek Computer has reduced orders from ODM-partners at least 100,000 cards a week.Although the manufacturer is still counts in the current quarter to ship at least five million motherboards, cutting supplies to half a million, or 9.1%, the actual reduction could be much higher. According to the representatives of the industry, Asus and other Taiwanese manufacturers in the first quarter of 2013 reduced the supply of motherboards by 15-20% compared to the previous quarter.
The company Gigabyte Technology is doing a little better. In January-February, the company was able to maintain the volume of supplies at a certain level for the quarter, and it can beat Asus.
Getting rid of inventory will take time, so that the normal rhythm of the manufacturers will be able to return until the middle of May, industry sources believe. Around this time, the company will present Intel chipsets 8-series, which will serve as the core of a new generation of motherboards.
Source: DigiTimes
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