Chapter IBM sees three ways business transformation under the influence of information technology

Cloud computing, mobile devices, social networks - these signs of progress of information technology at the speed of the fire in the parched steppe. Which knows how to change the business influenced the shift in information technology manager of IBM? View Rometti Mrs. Virginia (Virginia «Ginni» Rometty), the first woman as CEO IBM, recently expressed at the event hosted by the organization Council on Foreign Relations, explained the source.

First, the new data analysis capabilities are transforming the process of decision making. More and more decisions will be made on the basis of accurate predictions, not intuition. Now, even in the knowledge-intensive sectors decisions are often made based on the archaic prejudices. In other words, managers rely on their own subjective interpretation and experience.

At the same time, in a "tsunami of information" solutions can be built on a more objective basis. Mrs. Rometti led an interesting example: software IBM helped Memphis police identify relationship between the number of rapes and the amount of public telephones installed in the streets. After transferring the phone in the room (along with other measures), the number of crimes decreased by 30%.

The second point highlighted title IBM, is the use of social networks that Mrs. Rometti called "new production lines." It is about bringing together employees through more interaction and access to each other's knowledge - in the words of instructor for IBM, «will be valuable is not what you know, and what you share with others."These words should be taken literally, than it seems at first glance, since the reputation in the corporate social network will directly affect the wages.

Finally, the third change is the transition from working with a "customer segments" to work with individual users. The rapid growth of personal information and the same social networks make it possible to move away from averaging the particular. Customization is supported by the growing capabilities of computers with access to the huge array of personal information.

As an example of how the computer can help to focus on individual consumers, Ms. Rometti called supercomputer IBM Watson, one of the applications is an expert and advisor to physicians.

Source: Forbes